Description

Purchasers of manufactured goods need assurance that they will perform well over their expected life. Warranties play a vital role in this. With proper management, warranty terms provide a promise of protection in case of product failure, while warranty service can assure customer satisfaction in the event of a claim. The authors have developed “Stage-3” warranty management, viewing warranties from a strategic perspective, starting with a strategy linked to technical and commercial planning from the start of product development. Written by leading experts, this book details current thinking in product manufacture.