Face it. We all do at least one Google search a day. Whether it’s to look up a product, a restaurant, a person, or directions. Even at work, we use Google from time to time to double-check the spelling of a word or to fact-check ourselves. There’s no shame in it. Google is the helpful and convenient friend that we all have come to rely on. Though Google is a tried and true tool for the daily workflow, sometimes we don’t always find the answer we’re looking for right away. It takes a few tries and some rewording to finally get the answers we seek. This is mostly caused by what we give Google to work with or what we type into the search bar.
Mastering Google’s search refinement operators and lesser-known features, hard-to-find information such as market research and competitive intelligence would become accessible to you. This book will show you how to find what you need quickly and accurately.