Use of color in advertising production: the poster


SKU: 9786206233893
Author: Sene, Diouma
Publication Date: 07/14/2023
Publisher: Our Knowledge Publishing
Binding: Paperback
Media: Book
This item is on backorder and will take an additional 5-7 business days for processing.


Can color change the consumer’s buying process? Does it attract the target’s attention? Does it really trigger the buying process? Does it help achieve sales objectives? Can it be considered a sales tool? In order to buy a product or adhere to a concept, the individual has to go through a more or less complex process. For a purchase to take place, the individual must be positively influenced by internal and external factors. The individual may be driven to buy by a particular motivation, a specific need, or by belonging to a particular group. But they may buy simply because they like the color of the product or brand. But for color to be visible, a medium is needed: hence the choice of the poster. Research shows that color attracts consumers’ attention, influences their behavior, and helps trigger the act of purchase. It also arouses emotions. On the poster, color helps to prioritize information, attract potential customers and make it easier for them to remember the message…