Uncertainty-Driven Innovation: Managing the New Product Development Processes in an Unpredictable Environment (2022)


SKU: 9783030995362
Author: Marzi, Giacomo
Publication Date: 05/08/2023
Publisher: Palgrave MacMillan
Binding: Paperback
Media: Book
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Innovating in an uncertain and unpredictable environment is becoming the norm for most companies. This book explores how uncertainty can shape product innovation, process innovation, and the new product development process. It does this by covering several areas of research, from the analysis of the entrepreneur as the pinnacle of innovation to the drawbacks associated with the development of new products in conditions of high uncertainty. Literature analysis, case studies, and quantitative analysis are presented to drive the reader through the latest concepts and discoveries available on the scientific literature.