The Innovation Spiral: Launching New Products in Shorter Time Intervals (1997)


SKU: 9783824464258
Author: Trinkfass, Gabriele
Publication Date: 01/15/1997
Publisher: Deutscher Universitatsverlag
Binding: Paperback
Media: Book
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Our time is characterised by a general acceleration trend. One facet of this phenomenon is the steady decline of product innovation cycles which results in the paradox that many firms make their own goods obsolete within increasingly shorter time periods.