Successful Product Management


SKU: 9780749427023
Author: Morse, Stephen
Publication Date: 06/30/1998
Publisher: Kogan Page
Binding: Paperback
Media: Book
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In this second edition, Stephen Morse focuses on the skills and techniques the product manager needs to be effective. It offers a practical approach to the product management system, covering all aspects of the tasks. The detailed examples and checklists will assist all product managers whether they are new to marketing or adapting their role as product managers.