Successful Product and Business Development


SKU: 9780824767709
Author: Giragosian, Newman H
Publication Date: 11/01/1978
Publisher: CRC Press
Binding: Hardcover
Media: Book
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This book shows how the people carrying out industrial commercial development perform the vital functions and deals with the organization and structure of commercial development. It describes the change in thinking of chemical companies from a product-oriented outlook to a business-oriented one.