Main Purpose: The basic aim of this research “A Study of Emerging Trends in
Product Positioning Policies of Print Media ” is to understand the changing
the scenario of newspapers in the competitive environment. Newspaper companies
are facing tremendous competition from other media like Television, Radio,
Social Media, the Internet, etc., and in recent years newspapers are losing their
readership very fast. The readers are changing their lifestyles and expectations from
newspapers and their need for news content is getting solved by other media,
hence, newspaper companies are adopting various techniques to maintain their
positioning as earlier.
In the current study customer feedback is considered for analysis. The close
ended questionnaires are prepared to understand what is the readers brand
preference, which factors readers are considering while selecting any brand,
whether readers are accepting the changes in newspapers etc. this helped in
understanding the reader’s connectivity with newspaper brand, their perspective
about the paper etc.