Strategic Product Creation: Deliver Customer Satisfaction from Every Level of Your Company


SKU: 9780071486552
Author: Kerber, Ronald Laseter, Timothy
Publication Date: 01/23/2007
Publisher: McGraw-Hill Companies
Binding: Hardcover
Media: Book
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Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights