Simulated Test Marketing: Technology for Launching Successful New Products

$59.99

SKU: 9780739104255
Author: Clancy, Kevin J Krieg, Peter C Wolf, Marianne McGarry
Publication Date: 12/28/2002
Publisher: Lexington Books
Binding: Paperback
Media: Book
This item is on backorder and will take an additional 5-7 business days for processing.

Description

Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.