Public Relations Programming and Production

$95.00

SKU: 9780275926779
Author: Brody, E W
Publication Date: 03/11/1988
Publisher: Praeger
Binding: Hardcover
Media: Book
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Description

Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels–both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.