Products and Process Innovation in the Food Industry (1997)


SKU: 9780751404241
Author: Grunert, Klaus Günter Traill, W Bruce
Publication Date: 05/31/1997
Publisher: Springer
Binding: Hardcover
Media: Book
This item is on backorder and will take an additional 5-7 business days for processing.


Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.