Product Marketing for Technology Companies

$64.95

SKU: 9780750659949
Author: Butje, Mark
Publication Date: 03/05/2005
Publisher: Routledge
Binding: Paperback
Media: Book
This item is on backorder and will take an additional 5-7 business days for processing.

Description

The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:

* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others

thereby demonstrating how to act as a bridge between sales, development and finance.

Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.