Product Innovation Management: Intelligence, Discovery, Development


SKU: 9783030750138
Author: Biazzo, Stefano Filippini, Roberto
Publication Date: 07/03/2022
Publisher: Springer
Binding: Paperback
Media: Book
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1. Introduction.- 2. The Challenge of Product Innovation.- 3. Managing Product Innovation: A Framework.- 4. Intelligence: Uncovering Innovation Opportunities Through Customer Involvement.- 5. Searching for Innovation Opportunities: Idea Generation and Technology Development.- 6. Product Development: Managing Uncertainty and Knowledge Integration.- 7. Creating the Project Value Proposition.- 8. Organizing Development Projects: Structural Choices and Planning Approaches.- 9. Managing the Development Portfolio.- 10. Product Innovation and Business Models.