Product Innovation: Leading Change Through Integrated Product Development


SKU: 9780521066013
Author: Rainey, David L
Publication Date: 06/19/2008
Publisher: Cambridge University Press
Binding: Paperback
Media: Book
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This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.