New Product Strategy in Small High Technology Firms

$13.95

SKU: 9781021502940
Author: Meyer, Marc H Roberts, Edward Baer
Publication Date: 07/18/2023
Publisher: Legare Street Press
Binding: Paperback
Media: Book
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Description

This book provides a framework for developing successful product strategies in small, high-technology firms. The authors emphasize the importance of aligning product strategy with business strategy and the need for continuous innovation. They explain how to analyze market opportunities, design products that meet customer needs, and launch them successfully. The book is essential reading for entrepreneurs, marketing professionals, and business students.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.

This work is in the “public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.

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