New Product Development: Managing and Forecasting for Strategic Success

Name: New Product Development: Managing and Forecasting for Strategic Success
SKU: 9780471572268
Availability: InStock

$58.00

SKU: 9780471572268

Author: Thomas, Robert J

Publication Date: 12/16/1993

Publisher: Wiley

Binding: Paperback

Media: Book

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Description

Description

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.