New Product Development: Managing and Forecasting for Strategic Success

$58.00

SKU: 9780471572268
Author: Thomas, Robert J
Publication Date: 12/16/1993
Publisher: Wiley
Binding: Paperback
Media: Book
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Description

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

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