New Product Development in the Global Economy (2007)

$109.99

SKU: 9780230001992
Author: Kono, T Lynn, L
Publication Date: 01/17/2007
Publisher: Palgrave MacMillan
Binding: Hardcover
Media: Book
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Description

What Is a New Product? Why New Products Fail New Product Development in a Global Economy Three Models of New Product Development Exploration of New Opportunities and Creation of Concepts Organizing for New Product Development Strategic Creativity in the R&D Organization Evaluation of New Products The New Product Launch New Challenges in New Product Development When to Stop: Suspending Development of New Products and Dropping Old Products Success Factors in New Product Development