Description

For most companies, the move from a start-up engaged in research and development into a full-fledged company with production and sales is a difficult process. However, there are some strategies to overcome these challenges, though each has its advantages and drawbacks. To fully understand the dynamic landscape startup companies face, further research on these strategies is required. Moving From R&D Development to Production and Sales in Start-Up Companies summarizes the process of moving from research and development to production and sales from a multi-dimensional perspective and focuses on key points within the field to support businesses such as best practices and tactics to make this transition as smooth as possible. Covering topics such as business strategy, leadership, innovation, production, and company growth, this reference work is ideal for business owners, executives, entrepreneurs, managers, marketers, sales professionals, researchers, academicians, practitioners, instructors, and students.