Mastering Product Innovation: The Ultimate Guide for Successful Design


SKU: 9781665757867
Author: Herbst, Walter B
Foreword by: Bonifilia Ceo the Edison Awards, Frank
Publication Date: 03/28/2024
Publisher: Archway Publishing
Binding: Hardcover
Media: Book
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The book is written for, and from, practitioners of design and development, and reveals a proven methodology for success. All of the case histories were recognized as both award-winning products, to include the prestigious Edison Awards, as well as successfully winning in the marketplace. Irrespective of your professional background or fit within an organizational structure, and whether you are a team member or an entrepreneur, this proven methodology will convert “hopes and dreams” to a formulation for commercial success.