Marketing Strategies for Solar Products in India

SKU: 9788339527139
Author: Alam, Ansari Sarwar
Publication Date: 01/12/2023
Publisher: Infotech
Binding: Paperback
Media: Book
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India is one of the fastest-growing countries among developing countries; hence the consumption of energy is also high. The demand for energy is highest in the industry sector followed by the building sector, transport sector, and agriculture sector (International Energy Agency, 2015).On the other hand, India stands among those countries which can generate power & electricity through renewable sources of energy in mass volume. It has 300 sunny days which makes India among those countries which have a huge source for generating solar energy (Tripathi, 2016). India has the potential for the solar market as India being a populous country has demand for energy (Bridge to India, 2014). In India, Around 300 million villages are still not connected to the central grid. The Mini-Grid Renewable Energy Generation and Supply Regulations (MREG & S regulations) on 4th March 2016, issued a draft for mini/micro-grid policy 2016. The rural electrification program needs to focus on sustainability and bringing about the economic development of rural communities as a part of the overall rural development agenda (Garud & Sharma, 2016). Out of the 1.3 billion people in the world who live without access to electricity, 400 million people live in India (Millinger, Marlind & Anlegreen, 2016).