Marketing research in the export of sewn and knitwear products


SKU: 9786206175575
Author: Abdieva, Dilnavoz Akramovna Usmonova, Diyora Makhmud Kizi
Publication Date: 08/11/2023
Publisher: Globeedit
Binding: Paperback
Media: Book
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In the process of the economic reforms in Uzbekistan much attention is drawn to the development of the textile industry and its sewing-knitting sector. In this regard, this paper deals with organization of regional cotton-textile clusters, production of products in accordance with international quality standards, as well as marketing research for their export, the importance of prospective choice of markets by segmenting them in the effective implementation of tasks in this field. The monograph provides the findings and conclusions of the scientific research on the development of a marketing strategy for the export of sewn and knitwear products, as well as the increase of its efficiency.