Description

The process of globalisation and market growth opportunities lead multinational companies to internationalise and explore potentials of transition economies. In this book, three different market entry and development theories have been presented whereby special emphasis has been put on supporting the Uppsala Internationalisation Model. For this purpose real facts and figures of Coca-Cola Hellenic Bosnia and Herzegovina have been used. In addition, this example shows how the unstable political and economic environment of transition economies forces firms and managers to respond to fast changes in the business environment. The book contains a detailed explanation of each development stage. Furthermore, this book refers to the calculation of distribution costs and provides two possible production optimisation solutions with EXCEL/Solver including all formulas and constraints.