Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions


SKU: 9780761826316
Author: Dodds, Bill
Publication Date: 08/25/2003
Publisher: University Press of America
Binding: Paperback
Media: Book
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This book explores the three dimensions of value, product quality, customer service and price within the constraints of cost, demand and competition to formulate a strategic framework for competing in today’s cutthroat marketplace where better quality, superior customer service and lower prices are the norm. There are numerous mathematical models that demonstrate in a spreadsheet the interrelated workings of cost, demand and competition.