Management of Continuous Product Development: Empirical Research in the Online Game Industry (2022)

Name: Management of Continuous Product Development: Empirical Research in the Online Game Industry (2022)
SKU: 9789811946783
Availability: InStock

$169.99

SKU: 9789811946783

Author: Huang, Wei

Publication Date: 10/21/2022

Publisher: Springer

Binding: Hardcover

Media: Book

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Description

Description

Chapter 1　Introduction.- Chapter 2　Literature Review.- Chapter 3　Research Design and Analysis Method.- Chapter 4　Overview of the Chinese Game Industry and Online Game Development.- -Chapter 5　Quantitative Analysis of Continuous Product Development.- Chapter 6 Management of flexibility in continuous product development.- Chapter 7 Management of exhaustion in continuous product development.- Chapter 8 The impact of user interactions on freemium game performance.- Chapter 9 Conclusion