Management of Continuous Product Development: Empirical Research in the Online Game Industry (2022)


SKU: 9789811946783
Author: Huang, Wei
Publication Date: 10/21/2022
Publisher: Springer
Binding: Hardcover
Media: Book
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Chapter 1 Introduction.- Chapter 2 Literature Review.- Chapter 3 Research Design and Analysis Method.- Chapter 4 Overview of the Chinese Game Industry and Online Game Development.- -Chapter 5 Quantitative Analysis of Continuous Product Development.- Chapter 6 Management of flexibility in continuous product development.- Chapter 7 Management of exhaustion in continuous product development.- Chapter 8 The impact of user interactions on freemium game performance.- Chapter 9 Conclusion