Lightning Strategies for Innovation: How the World’s Best Firms Create New Products


SKU: 9780684863979
Author: Zangwill, William I
Publication Date: 10/01/1998
Publisher: Free Press
Binding: Paperback
Media: Book
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Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more–in order to influence and promote the innovative process.