Description

What do all great product managers have in common, regardless of industry, type of product, or company environment? In IMMUTABLE: 5 Truths of Great Product Managers, JJ Rorie reveals the skills that are vital to navigate this exciting and dynamic field. She shares case studies and wisdom acquired from years in the profession to lay out the core capabilities that are the foundation for greatness. Customer intelligence, relationship-building, effective communication, good judgment, and prioritization are essential to the role, and Rorie explores each concept in depth. With effort and persistence, anyone can learn these timeless skills that are always in demand and transferable to any company. In a friendly and no-nonsense way, Rorie shows you step by step how to master the immutable truths and build the expertise that will enable you to navigate the cross-functional and chaotic world of product management.

Disruptive technologies and ever-changing customer needs and trends present challenges on a daily basis for product managers. Whether you’re new to the field or a seasoned veteran, this book gives you the tools and practical advice you need to take your skills to the next level and enjoy a successful, rewarding career