Description

FIND A PROMISING MARKET AND DESIGN YOUR VALUE PROPOSITION

When you want to start a new business or launch a product, there are two big questions that you need to answer: (1) Which market opportunity should you go after? and (2) What unique value proposition should you offer?

The order of the questions matter.

You want to pick a market that’s just starting to boom. It gets your business to ride that wave and grow with it!

After that, you need to design the right value proposition. This is your secret weapon that makes people choose your product over anyone else’s.

From Futurecasting to Product Innovation teaches you how to spot the next big thing and then how to make something that everyone will want.

This book is a two-in-one deal:

– Book 1. The Opportunity Lenses shows you how to look ahead and find the next big hit before others do.

– Book 2. The Value Mix helps you think about what people really need and how to make something that gets them excited about.

WHAT’S INSIDE THESE INNOVATION BOOKS

In this book bundle, you will discover:

✓ How to identify emerging trends using foresight techniques
✓ 19 questions to uncover new market opportunities
✓ How to evaluate potential opportunities to choose the most attractive one
✓ A framework for designing value propositions that deeply resonate with your target audience
✓ How to articulate your product’s unique value in a way that engages your audience, sparking their interest and desire

All of this is backed by real-world examples and reflective questions to guide your strategic thinking.

GET THE TOOLS TO GROW YOUR BUSINESS

Whether you’re growing your business or starting something new, this book shows you how to make things that people really want.

Get From Futurecasting to Product Innovation to anticipate the future and turn your big ideas into reality.