Exposing the Magic of Design: A Practitioner’s Guide to the Methods and Theory of Synthesis


SKU: 9780190276218
Author: Kolko, Jon
Publication Date: 09/01/2015
Publisher: Oxford University Press, USA
Binding: Paperback
Media: Book


As the world grows increasingly complex–in issues of sustainability, culture, and technology–businesses and governments are searching for a form of problem solving that can effectively respond to unprecedented levels of ambiguity and disorder. Traditional “linear thinking” has been disparaged by the popular media as being inadequate for dealing with the global economic crisis. Traditional forms of marketing and product development have been rejected by businesses that need to find new ways of staying competitive in a global economy. Yet little has been offered as an alternative. It is not enough to demand that someone “be more innovative” without offering the tools to succeed.

This book offers a way of thinking about complicated, multifaceted problems with a repeatable degree of success. Design synthesis methods can be applied in business to produce new and compelling products and services, or these methods can be applied in government with the goal of changing culture and bettering society. In both contexts, there is a need for timely and aggressive action. This text is intended to act as a practitioner’s guide to using the magic of design to solve complex problems.