How many times have you thought about introducing a new product into the marketplace, and as you thought about it, you realized that you have a great idea, but aren’t sure how to make it a reality? Do you need to generate more revenue and more profit for your company but aren’t sure the best way to move forward? Maybe you’ve introduced new products to the marketplace and it hasn’t gone as well as you had hoped, maybe you’ve even “failed”? Maybe your competition is getting just a little too close to your market share or you want more of theirs? There are some basic strategies that can help you dominate. And they’re all in this book.