Description

Significance and Purpose of This Book.- Review of Prior Research on Corporate Behavior during the Emergence of New Technologies.- History of Japanese Animation Industry and New Technology.- Evaluation of New Technology by Existing Engineers.- Attributes of Engineers with High Receptivity to Other Technologies.- Utilization of New Technology in Incumbents – Development of Hybrid Products through Insourcing of 3DCG Production.- Utilization of New Technology in Incumbents – Development of Hybrid Products by Outsourcing 3DCG.- Conclusions.- Supplementary chapter: Environmental influences on the recognition of new technologies.