Developing Products in Half the Time: New Rules, New Tools (Revised)


SKU: 9780471292524
Author: Smith, Preston G Reinertsen, Donald G
Publication Date: 10/30/1997
Publisher: Wiley
Binding: Hardcover
Media: Book
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The book’s premise remains solid: time is worth money, and if you quantify this value you can buy time wisely, often to enormous advantage. Rather than pursuing development speed at any price, the authors emphasize subjecting time-to-market decisions to the same hard-nosed business logic used for other management decisions. “Developing Products” is unique in providing tools for trading off schedule against other business objectives. It integrates powerful methods to manage risk and use resources effectively with proven techniques to accelerate product development.