Description
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.
Design and Brand: The Influence of Product Form on the Formation of Brands (2002)
$64.99
Publication Date:
03/28/2002
Publisher:
Deutscher Universitatsverlag
Binding:
Paperback
Media:
Book
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