Design and Brand: The Influence of Product Form on the Formation of Brands (2002)


SKU: 9783824475940
Author: Kreuzbauer, Robert
Publication Date: 03/28/2002
Publisher: Deutscher Universitatsverlag
Binding: Paperback
Media: Book
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On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.