Modern global trends in tourism, variability of tourists’ needs and the emergence of new sources of demand enhance the ability of a number of developing countries, including the Republic of Belarus, to compete and play a significant role in the world tourism market. Belarus has unique sights, rich historical and cultural heritage, marvelous natural landscapes. Its effective usage requires formation and promotion of competitive tourist product. The national tourist product of the country characterized by high competitiveness positively influences the economy and the quality of life of the population, which underlines the importance of continuous improvement of the national tourist product and enhancement of its competitiveness. The study of competitiveness of the tourist product of the Republic of Belarus is carried out in the paper and the main factors preventing to increase its competitiveness at the international level are identified. As a result, the directions for increasing the current level of competitiveness of the tourist product of the Republic of Belarus in the international market are proposed. For a wide range of readers.