Clarifying McLuhan: An Assessment of Process and Product

$75.00

SKU: 9780313284441
Author: Neill, S D Neill, Mary
Publication Date: 05/24/1993
Publisher: Bloomsbury Publishing PLC
Binding: Hardcover
Media: Book
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Description

At the time of Marshall McLuhan’s death in 1980, his was a major voice in our understanding on media and society. And yet, few analyses of his impact have been written. In clarifying McLuhan, Neill provides a critical, yet sympathetic assessment of McLuhan’s work and impact. While the author dismisses McLuhan’s basic theory that the medium is the message, he points to McLuhan’s importance, and argues for a re-examination of McLuhan as an artist and a poet.