Description

Locally Based Tourism requires the adoption of ethical values, a new way of thinking about the democratisation of opportunities and of attenuating or eliminating the shortcomings of society, centred on the synergy between economic growth, preservation of traditional culture, ecological balance and social justice. In this context, this work brings an analysis of the municipality of Canavieiras – BA, seeking, through the pillars of societal marketing, to suggest a formatting of products and services for the region, which may be able to guide the harmonious and responsible development of tourism.