According to a report by HubSpot, 68 percent of consumers prefer to learn about a new product or service through a short video, followed by articles, infographics, and eBooks. This shows that consumers are hungry for product education, which is the key to building authority and earning instant trust organically in any niche.You have a great product or service that can solve a problem or meet a need for your audience. But you are struggling to make significant sales because you lack the credibility and trust that are essential for convincing and converting your prospects. You are tired of using pushy or deceptive marketing tactics that only result in low-quality leads, high customer churn, and damaged reputation. You want to learn how to build authority and earn instant trust organically through product education, the most effective and ethical way to sell more and grow your business. Product education is the process of guiding customers through a specific product or range of products, aiming to assist them in making informed purchasing decisions or deriving better value from their use. Product education is not only helpful for the customers, but also for the marketers, who can use it to position themselves as experts and trusted advisors in their niche. In this book, you will learn how to use product education to:
- Attract, engage, acquire and retain your ideal customers with valuable and relevant content in various formats
- Establish yourself as an expert and a trusted advisor in your niche by providing useful and credible information
- Teach your customers in a manner that they feel indebted to you
- Boost customer loyalty, referrals, and repeat purchases by exceeding their expectations and solving their pain points
- Build a community of raving fans who advocate for your brand by creating a sense of belonging and connection
This book is for newbies and anyone who is struggling to make significant sales in any niche. You will learn practical ways successful marketers use product education to drive sells.And you will also discover:
- What business trophy is
- How to use collaboration to deliver powerful product education to build authority and earn instant trust with your audience.
- How to use product education to acquire your competitors’ clients
- How to make more sales with product education
By following the steps and strategies in this book, you will be able to:
- Establish yourself as a credible, reliable, and knowledgeable source of information or guidance on your topic, product, or service.
- Create a positive impression and a strong rapport with your audience in a short period of time.
- Attract and retain loyal customers who value your expertise and trust your brand.
- Lower your customer acquisition costs and increase your revenue by attracting more qualified leads and converting them into paying customers.
Whether you are a beginner or an expert, a solo entrepreneur or a business owner, a product creator or a service provider, you will find this book useful and practical.